How To Use Google Keyword Planner Tool For Free Keyword Research?

Learn how to use Google Keyword Planner for free keyword research, boost SEO, and discover the best keywords to grow your blog or business effectively.

Hello, My name is Anish, and I have been a passionate blogger for over 5 years. Throughout my blogging journey, I have learned that keyword research is the backbone of successful blogging. Finding the right keywords can make your content stand out and rank higher on search engines. Today, I am going to share an in-depth guide on how to use the Google Keyword Planner tool for free keyword research. Whether you are a beginner or a seasoned blogger, this guide will help you uncover the potential of this fantastic tool.

How To Use Google Keyword Planner For Keyword Research?

What is Google Keyword Planner?

Google Keyword Planner is a free tool provided by Google Ads that helps users find the most relevant keywords for their niche. It is widely regarded as one of the most powerful tools for keyword research.

Features of Google Keyword Planner Tool

No matter if you are a blogger or you are managing a business, Google Keyword Planner can be a useful tool to help you understand what people are searching for. It can also guide you in creating content that provides them with the information they need. Even though Google Keyword Planner is available for free, it is mainly made for advertisers. Because of this, certain features might only be accessible if you have an active Google Ads campaign. However, here are some important features that you should be aware of.

1. Search Volume Data: Get insights into how often specific keywords are searched.
2. Keyword Suggestions: Discover new keywords related to your content.
3. Competition Analysis: Check the difficulty of ranking for specific keywords.
4. Forecast Metrics: Predict keyword performance for ad campaigns or organic content.

Why Use Google Keyword Planner for SEO?

The tool allows you to optimize your website for search engines by targeting the right keywords. It helps you identify high-volume, low-competition keywords that can boost your content’s ranking on Google.

Some tools like SEMrush and AHrefs offers advanced keyword research options but comes with a hefty price tag, making it less accessible for beginners.

How to Use Google Keyword Planner Tool?

Search "Google Keyword Planner" and open 1st website, then follow below given steps to start keyword research.

1. Create Account: To access Google Keyword Planner, you need to create a free Google Ads account. Do not worry; you do not have to run any paid campaigns to use the tool.
2. Go To Keyword Planner: Once your account is set up, go to the "Tools and Settings" menu and select "Keyword Planner" under the Planning section.
3. Find New Keywords: Using this feature find keyword ideas based on topics, products, or services. For instance, typing "SEO tips" can provide dozens of keyword suggestions.
4. Analyzing Keyword: The tool provides detailed data on search volume, competition level, and cost-per-click (CPC). Use filters to narrow down results that best suit your content strategy.
5. Create List: After selecting your desired keywords, save them to a list for future reference or export them for further analysis.

To attract the right audience, it is important to focus on specific keywords that are directly related to your niche. Using long-tail keywords can help target more detailed and specific search queries. It is always a good idea to track the performance of the keywords you have chosen on a regular basis and save the data to examine trends over time. You should also take the intent behind a keyword into account. Are people searching for information, a product, or a service? Your content should be aligned with what they are looking for. Instead of focusing only on keywords with high search volume, consider using long-tail keywords, as they usually have lower competition and higher chances of converting visitors into customers.

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Conclusion : Google Keyword Planner is a goldmine for anyone looking to optimize their content for search engines. By using this free keyword research tool effectively, you can identify opportunities, target the right audience, and grow your online presence. Remember, consistent keyword research is the key to staying ahead in the competitive digital space.

Can beginners use Google Keyword Planner?

Absolutely! Google Keyword Planner is beginner-friendly and provides valuable insights for anyone starting with SEO.

What is the difference between Google Keyword Planner and Semrush?

While both are powerful, Google Keyword Planner is free, while Semrush offers advanced paid features for detailed analytics.

Does Google Keyword Planner work for all niches?

Yes, Google Keyword Planner provides keyword suggestions for almost all niches, making it a versatile tool for marketers and bloggers.