How to Write LinkedIn Carousel Posts That Go Viral in 2025

Hi, I’m Anish, and over the last two years, I’ve helped brands and creators craft LinkedIn carousels that racked up millions of impressions. Let me tell you: carousels are not dead. In fact, with LinkedIn’s 2025 algorithm tweaks and users craving snackable content, they’re more powerful than ever. But creating a viral carousel isn’t just about slapping text on images. It’s about strategy, creativity, and understanding what makes your audience hit share. Let’s break it down.

How To Write Viral Carousels On LinkedIn?

Why LinkedIn Carousels Are Still Dominating in 2025

LinkedIn has evolved from a resume hub to a content powerhouse. In 2025, professionals spend 27% more time engaging with carousels than traditional posts. Why? Let’s dig deeper.

The Rise of Visual Storytelling on LinkedIn

Humans process visuals 60,000 times faster than text. Carousels tap into this by combining storytelling with eye-catching design. Think of each slide as a chapter in a mini-book your audience swipes because they want to know what happens next.

LinkedIn Algorithm Updates Favoring Carousels

In early 2025, LinkedIn confirmed carousels receive 3x more reach than static posts. The algorithm now prioritizes content that keeps users on the platform longer. Since carousels encourage swiping (and thus longer engagement), they’re golden.

Step-by-Step Guide to Crafting Viral Carousels

Ready to create your own viral carousel? Follow this actionable blueprint.

Step 1: Identify Your Core Message and Audience

Start by asking: What problem am I solving? Whether it’s 5 Ways to Master AI in Marketing or Why Your Team Needs Quiet Hours, clarity is key.

How to Use LinkedIn Analytics for Audience Insights

Head to your LinkedIn Analytics dashboard. Look for:

Top industries/job titles of your followers.
Peak engagement times (e.g., 11 AM on Tuesdays).
Which of your past posts got the most shares.

Pro Tip: Use tools like Shield or Dripify to mine deeper demographic data.

Step 2: Craft a Hook-Driven First Slide

Your first slide is your “make or break” moment. Use bold headlines like:

87% of Marketers Are Getting This Wrong.
The Silent Productivity Killer No One Talks About.

Add urgency or curiosity. Think of it as a movie trailer tease the value without giving everything away.

Step 3: Design for Scannability and Engagement

Nobody reads paragraphs on carousels. Use:

Bullet points.
Bold keywords.
Contrasting colors (e.g., dark mode-friendly palettes).

Tools to Create Eye-Catching Visuals in 2025

Canva Magic Studio: AI-generated templates tailored for LinkedIn.
Adobe Express: Auto-resize designs for mobile-first viewing.
Visme: Embed mini-animations without slowing load times.

Step 4: Incorporate Data-Driven Storytelling

Back your claims with data. For example:

A 2024 HubSpot study found carousels with stats gain 40% more comments.
LinkedIn reports 60% of users share carousels that include case studies.

But avoid jargon. Simplify numbers: 6 out of 10 freelancers instead of 60%.

Step 5: Add Interactive Elements

LinkedIn now lets you embed polls, quizzes, and CTAs directly into carousels.

Examples of Polls, Quizzes, and CTAs That Work

Poll: Which productivity hack works best for you? Swipe to vote!
CTA: Slide 8 has a free template grab it before midnight!

Content Trends Shaping LinkedIn Carousels in 2025

Stay ahead with these trends:

Trend 1: AI-Personalized Content Snippets

Tools like Jasper and Copy.ai now let you create carousels where Slide 3 dynamically changes based on the viewer’s job title. Example: A sales rep sees how to Cold Email, while a CEO sees caling Teams in 2025.

Trend 2: Bite-Sized Video Clips in Carousels

LinkedIn recently enabled 15-second video snippets within carousels. Use them for:

Quick testimonials.
Behind-the-scenes clips.

Trend 3: Sustainability and Social Impact Narratives

Posts highlighting ESG (Environmental, Social, Governance) goals get 2x more shares. Example: “How Our Startup Reduced Carbon Footprint by 30%.”

Common Mistakes to Avoid

Don’t fall into these traps:

Overloading Slides with Text
If your slide looks like a textbook, you’ve lost. Stick to one idea per slide.
Ignoring Mobile Optimization
72% of LinkedIn users access the platform via mobile. Test your carousel on a phone—are the fonts readable?
Skipping Post-Promotion Strategies
Publishing isn’t enough. Share your carousel in relevant groups, tag collaborators, or run a LinkedIn Ad boost.

Case Studies: Viral Carousels of 2024-2025

Case Study 1: A B2B SaaS Company’s 500% Engagement Boost
A CRM software brand created a carousel titled “10 Signs Your Sales Team Is Wasting Time.” They used quirky illustrations and included a “Download Our Audit Checklist” CTA. Result: 2.1M impressions in 2 weeks.
Case Study 2: A Freelancer’s Journey to 10k Followers
A freelance designer shared a carousel called “My 30-Day Pricing Experiment.” She revealed how she doubled her rates using real invoices (blurred for privacy). The authenticity led to 4,000 new followers.

How to Measure Success and Iterate

Key Metrics to Track in LinkedIn Analytics.

Swipe-Through Rate: Aim for 50%+ (i.e., half of viewers swipe past Slide 1).
Shares: Indicates virality potential.
Time Spent per Slide: Adjust slow-performing slides.

A/B Testing Carousel Formats for Better Results

Test variables like:

Color schemes (bright vs. muted).
CTA placement (Slide 5 vs. Slide 10).
Data vs. anecdotal storytelling.

Conclusion : LinkedIn carousels are your ticket to standing out in 2025. Combine data, design, and drama (yes, a little controversy helps!) to create scroll-stopping content. Remember, even viral creators started with zero views. Your first carousel might not break the internet, but your tenth? Maybe.

How often should I post carousels on LinkedIn?

Aim for 1-2 high-quality carousels per week. Consistency matters, but don’t sacrifice quality for quantity.

Should I collaborate with others for carousel ideas?

Co-created carousels (e.g., interviews with industry experts) often perform better due to wider reach.

Can I repurpose old blog content into carousels?

Absolutely! Turn listicles or case studies into slides. Just tweak the language for brevity.

How do I handle negative comments on a viral carousel?

Respond politely, acknowledge feedback, and invite constructive dialogue. It boosts credibility.

Do hashtags still work for carousels in 2025?

Yes, but use niche hashtags (e.g., #AIMarketingTips2025) instead of generic ones like #Marketing.

Anish Parihar

How to Write LinkedIn Carousel Posts That Go Viral in 2025?